ColourPop Butterfly Collection Swatches

Is it a day that ends in a Y? Here are swatches of the upcoming ColourPop Butterfly Collection, which launches Thursday, November 21st at 10AM PT. The collection includes a new eyeshadow palette, five Velvet Blur Lipsticks (sold as a set or individually), four Super Shock Shadows, two Jelly Much Shadows, and a new product/formula, a loose highlighter with a large pouf.

As a fun fact: MAC used to reign supreme with the most releases per year, but these days, ColourPop is pacing slightly ahead. MAC used to release 40 to 70 launches a year, but this year, they’ve had 25 or less by my count (and several were complexion-focused, e.g. Studio Fix Sticks, or single-product offerings like Viva Glam 25 or all permanent products, like the Maleficent “collaboration”). Here’s a lil’ comparison between the two brands over time:

  • 2013: 546 MAC reviews
  • 2014: 766 MAC reviews / 25 ColourPop reviews
  • 2015: 540 MAC reviews / 339 ColourPop reviews
  • 2016: 616 MAC reviews / 183 ColourPop reviews
  • 2017: 610 MAC reviews / 443 ColourPop reviews
  • 2018: 446 MAC reviews / 672 ColourPop reviews
  • 2019: 284 MAC reviews / 624 ColourPop reviews (to-date)

ColourPop Butterfly Collection

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches



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